Destination: Boston's South End

By Cheryl and Jeffery Katz

This fast-growing neighborhood has embraced stores where independent style is the most valued commodity.

BRIX Wine Shop, 1284 Washington Street, looks more like a hip bar than a liquor store. Best friends Carri Wroblewski and Klaudia Mally have created a wine store that encourages customers to linger, exchanging information on their favorite vintages. There's a 10-foot-long granite table in the store devoted to frequent tastings (usually on Friday and Saturday evenings from 6 to 8pm).